Using popular tools to find out who visits your Tumblr page can help you conduct an analysis. So you find out about what aspects to improve to continue attracting visitors to your blog content.
Google Analytics is an extension of the famous company. Dedicated to fulfilling what its name indicates, a website analytical entity that evaluates the browsing characteristics of each person who uses the Internet.
Although Tumblr has a statistical source built into its platform, it does not offer specific data that may also be necessary for blog owners.
Knowing the information about who visits your Tumblr page can help you in many ways. Especially if it is in your interest to increase the entries to a massive margin or to know how many and who follow your account.
Therefore, linking your blog address to tools like Google can help you improve different aspects of the website. In order to vary the content and increase the interaction between the page and the viewers .
Use Google Analytics to find out who visits your Tumblr page
The analytical tool created by the Google company has been working for about a decade at the mercy of the community that requires its services.
When this portal was planned and developed by its programmers, it was done with the simple purpose of helping those who lacked resources. Those who could not afford the requests for pages or programs that offered their services through high costs.
Likewise, there was also the problem that those that offered similar results for free did not stand out in quality or efficiency.
That is why Google decided to take action on the matter, and through its offers (which are also free) managed to advertise this server. Server that gives the best results to those who link their web pages to their functions.
How to link your Tumblr blog?
Google Analytics offers many services for you to know who visits your Tumblr page, as well as to know what type of interaction they carry out within the site.
To establish the synchronization between the two, it will be necessary to start by entering the official site and logging into it with the same account data from the Google platform.
The main page shows a button ” Add the profile of a web page “. Clicking on it will direct you to a new window that shows “Add a profile for a new domain” as the main option.
By domain, you mean the name or URL that your Tumblr blog has. This being the one that you must enter in the form that requests said information.
After completing it by clicking on “Finish”, the screen will display an encrypted format with the heading ” Paste this code on your website .” You must select it in its entirety and copy it to the clipboard.
The last step to complete the linking of your blog to Google Analytics is to access your Tumblr page and press the “Customize” button.
Inside the “Information” section is the “Description” box , where you must paste the code that was provided by Google. In case you already have a text inside said box, it will only be necessary to paste it below it, and then click on “Save”.
What can you do after completing the steps?
Once all the above steps have been completed, you will be able to see who visits your Tumblr page, accompanied by other useful details as well.
The reports and statistics of Google Analytics include data such as the number of visitors , the browsers they use, the countries of origin, the time they stay within the pages, the most visited publications, among others.
Through this information you can take actions on your site. So that the content of the page improves , and thus attract more users to your blog. You could also try changing your Tumblr theme and adapting another to it.
In this same way, these changes will help these people stay longer on your blog, start following it and interact with its content.